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Accessibility

Built to be used.

We target WCAG 2.2 AA across the site. That means the catalog, cart, and checkout work with keyboards, screen readers, and high-contrast modes, not as an afterthought but as a build target.

What we commit to

  • Keyboard-navigable. Every interactive element is reachable and usable without a mouse. Focus order follows visual order.
  • Screen-reader friendly. Semantic headings, descriptive alt text on product imagery, ARIA labels where the role isn't obvious from markup.
  • Readable contrast. Text and interactive elements clear AA minimums, and we avoid conveying meaning through color alone.
  • Tap targets. Mobile controls measure at least 44×44 CSS pixels so they remain usable with less-precise pointing devices.
  • Motion-respecting. Animation honors prefers-reduced-motion; nothing decorative animates when the OS setting is on.

If we fall short

Accessibility is never “done”, and we know we won't catch every issue ourselves. If you hit a wall — anywhere, on any device — we want to know. Email info@alpenstock.com with the page you were on and what went wrong — we reply within one business day, and we fix the underlying issue, not just your case.

Standard & evaluation

Target: WCAG 2.2 AA. We self-audit each release against the AA criteria and run automated checks (axe, Lighthouse) as part of our build pipeline. Third-party audit is scheduled for the post-launch window.

See also: Privacy, Terms.