Accessibility

Built to be used.

We target WCAG 2.2 AA across the site. That means the catalog, cart, and checkout work with keyboards, screen readers, and high-contrast modes — not as an afterthought but as a build target.

What we commit to

Keyboard-navigable. Every interactive element is reachable and usable without a mouse. Focus order follows visual order.
Screen-reader friendly. Semantic headings, descriptive alt text on product imagery, ARIA labels where the role isn't obvious from markup.
Readable contrast. Text and interactive elements clear AA minimums, and we avoid conveying meaning through color alone.
Tap targets. Mobile controls measure at least 44×44 CSS pixels so they remain usable with less-precise pointing devices.
Motion-respecting. Animation honors prefers-reduced-motion; nothing decorative animates when the OS setting is on.

If we fall short

Accessibility is never “done”, and we know we won't catch every issue ourselves. If you hit a wall — anywhere, on any device — we want to know. Email info@alpenstock.com with the page you were on and what went wrong. We'll reply the same business day and fix the underlying issue, not just your case.

Standard & evaluation

Target: WCAG 2.2 AA. We self-audit each release against the AA criteria and run automated checks (axe, Lighthouse) as part of our build pipeline. Third-party audit is scheduled for the post-launch window.